Impossible × HÄNSKA

A custom product page designed for the Impossible Project collaboration with Berlin accessories label Hänska. The design brief was to create a stunning product page, different from the standard pages already on the website. The page layout utilises full scale imagery and takes the customer on a journey through the design process, drawing attention to handmade elements and details, the functionality of the bag and the designer.

The Impossible Project is the only company in the world producing instant film for Polaroid cameras. Edwin Land, the founder of Polaroid and the inventor of the world’s first instant camera and film, once said: “Don’t undertake a project unless it’s manifestly important and nearly impossible.” The founders of Impossible took him at his word when, in 2008, they purchased the last factory in the world manufacturing Polaroid instant film, creating ‘The Impossible Project’. Their aim was simple: to save 200 million Polaroid instant cameras from becoming utterly useless.

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  • Client: The Impossible Project
  • Year: 2015
  • Categories: Digital Design