The Impossible Project

Responsive website design for the Impossible Project Affiliates Program. I created some of the assets used on this page, including photography of hands holding cameras and instant photographs. The photograph of the green tool board was taken at the Impossible factory in Enschede, Netherlands.

The Impossible Project is the only company in the world producing instant film for Polaroid cameras. Edwin Land, the founder of Polaroid and the inventor of the world’s first instant camera and film, once said: “Don’t undertake a project unless it’s manifestly important and nearly impossible.” The founders of Impossible took him at his word when, in 2008, they purchased the last factory in the world manufacturing Polaroid instant film, creating ‘The Impossible Project’. Their aim was simple: to save 200 million Polaroid instant cameras from becoming utterly useless.

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  • Client: The Impossible Project
  • Year: 2015
  • Categories: Digital Design